• The Value of Words

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    Pretty is nice, but purpose and process are more important. The most beautiful website on the Internet is wasted if no one sees it, and no one will see it unless search engines send them.
    Words, the right words, in the right places and in the right frequency, not only present purpose and process - they also help identify to search engines how your site should be indexed, and for which searches it is a relevant result.
    We call them "Keywords," and they are the diet of search engine robots. Feed the robots well, and you will be rewarded with high rank results.
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  • Monitor Site Performance

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    Website performance should be measured often. Google Analytics, a free measuring tool, will provide the data for meaningful measurements, and analyzing the data properly will tell you how to improve your site's performance.
    Search Engine Optimization is not a once-off task. Measure, analyze, adjust, and repeat the process at least every 60 days, if not more frequently.
    I can help get you started.
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  • WordPress Work

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    WordPress a robust Content Management System (CMS) – - open source, constantly updated for both security and features. The basic WordPress install is feature rich and robust. Add to what WordPress already has under the hood thousands of “themes” developed by some very talented resources, and the thousands of plugins available, and without writing a single word of content you start off with a pretty amazing website like my clients, Cape Cod Pest Pros.
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Website Copywriting

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Audience is as important in good website copywriting as it is in all professional writing, but who that audience is differs for the website copywriter ever so slightly. Search engines are the first audience; people, the second. Why? Those people won’t find your site if the search engines can’t, and that’s the point of the exercise.
How Writing Has Changed Over Time

How Writing Has Changed Over Time

The primary purposes of good search engine optimization are:

1. To improve “organic” or natural rank position on the major search engines; and,

2. To decrease, and eventually eliminate, the need to rely upon paid Internet marketing (SEM) techniques such as cost-per-click to appear on the first page of results.

If your website isn’t selling as much as you want it to, the problem might be your content and not your product or price. Today’s metrics tools can measure the effectiveness of your web site copy as food for search engines, and measure your site performance to the person, to the penny.

Download My Free Resource

My Web Copywriting Primer presents the basics about search engine optimization, and will give you a solid foundation to build upon, either by yourself, or with my help.

 

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My Services

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I am Michael McGrath, and I’ve been writing website copy and creating online content for websites since 2003. During that time, I’ve produced copy and content for a goodly number of high volume e-commerce websites both in the United States and Ireland.  My work with them has helped them achieve top ten organic rank positions, and enjoy great successes with their online presence.

I offer a full range of website consulting services, including general copywriting assistance, Search Engine Optimization services and website analysis, and website development (anew, as well as face lifts) using a WordPress environment with thousands of themes and more than 15,000 plugins for custom functionality.  A full-scope Content Audit & Evaluation can be delivered in five (5) business days, and includes a written executive-style summary report and a recommended SEO strategy plan.

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