WEB COPY WRITING & SEARCH ENGINE OPTIMIZATION (SEO) SERVICES

Web copy writing must consider values that differ from general copy writing. Such things as word count, keyword density, content structure and placement are of greater importance for the web copy writer, and are essential elements of the craft. Keyword research and analysis are essential and integral components of that process, also.

Audience is as important in good web copy writing as it is in all professional writing, but who that audience is differs for the web copy writer. Search engines are the first audience; people, the second. Why? Those people won't find your site if the search engines can't, and that's the point of the exercise. Search engine rank position does matter, and the better the rank, the more traffic you can expect. The primary purposes of good search engine optimization are: to improve “organic” or natural rank position on the major search engines; and, to decrease, and eventually eliminate, the need to rely upon paid Internet marketing techniques such as cost-per-click.

If your web site isn't selling as much as you want it to, the problem might be your content and not your product or price. Today's metrics tools can measure the effectiveness of your web site copy as food for search engines, and measure your site performance to the person, to the penny.

The process is fairly straight forward. Keywords applicable to your business and products, and perhaps to location as well, are determined, and the inventory for them is researched. By keyword inventory, we mean the number of searches that have been conducted over the last one month and one year for them and their variations. A final list is chosen, and then copy is written around them. Structure is key, and headings with paragraphs following is an important element in the home page presentation of the copy. Page titles, meta titles, descriptions and keywords are opportunities for keyword placement as well. Content growth, and regular content refreshing are all part of the ongoing efforts that represent SEO “Best Practices,” too.

The results of these steps are all measurable, too. Writing and arithmetic combine to create effective web site copy writing practices. Our initial consultation includes some of these analytics as we conduct a Content Evaluation Audit of your current web site leading to a report with action step recommendations where and when applicable. Our search engine simulation analysis rates keyword effectiveness of current web site copy and leads to measured action steps for new web content creation. It's not mere opinion anymore . . . it's as much math today.